Influencers vs advertisers - why travel marketing is transforming - Forget the glossy brochures with their stock images of paradise - today’s travelers want a glimpse of the real deal to inspire their next trip.

Jun 6, 2023 • Marketing

Google unveils digital marketing playbook amidst privacy changes - Whether marketers have already introduced a privacy strategy or are just getting started, the guide is a great starting point.

Jun 5, 2023 • Marketing

Social search is a step change for travel influencer marketing - How influencer marketing on platforms like TikTok is crucial for travel brands to maximize social search and build brand awareness.

Jun 2, 2023 • Marketing

APAC: Meta Travel Summit reveals latest traveler social trends - Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.

May 31, 2023 • Marketing

Friends and family are the ‘real’ travel influencers - Today’s travelers prioritize recommendations from their close friends and family members, according to SnapChat.

May 26, 2023 • Marketing

How your hotel needs to adapt to Google’s search generative experience - With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence.

May 25, 2023 • Marketing

Microsoft beefs up ChatGPT and Bing in wide-ranging AI product launch - Among key changes is the rollout of live search results from Bing to ChatGPT.

May 24, 2023 • Marketing

HSMAI: Dark social traffic likely to grow for hotel websites - Dark social refers to the phenomenon of sharing content through private channels, such as direct messaging or email, making it difficult to track or measure.

May 22, 2023 • Marketing