What’s hot - or not - in social media marketing for hotels? - HSMAI's Marketing Advisory Board shares key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.

Jun 23, 2023 • Marketing

Accor is dipping its toe in the Metaverse - The emerging Metaverse is set to open-up all sorts of new ‘try before you buy’ experiences for hotel customers in the future.

Jun 23, 2023 • Marketing

How travel will look in the internet of the future - With Metaverse and decentralized internet tech, travel companies will be able to offer more personalized and immersive experiences to customers.

Jun 23, 2023 • Marketing

The benefits of owning your data vs. the traditional agency model - The benefits of owning your data vs. the traditional agency model.

Jun 21, 2023 • Marketing

TikTok marketing for hotels - TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality.

Jun 20, 2023 • Marketing

Google intros new AI-powered travel search features - The company's new AI-powered search experience might have gotten a mixed reception, but that isn't slowing down its feature roadmap.

Jun 15, 2023 • Marketing

More on the future of search with Google's Generative Experience - Brands and Businesses need to start thinking about what users want to know about the business rather than providing information about themselves.

Jun 13, 2023 • Marketing

How Airbnb uses social listening and Booking.com not - Airbnb was ready to pick up the ball after Booking.com provided customers with a house that didn’t actually exist.

Jun 13, 2023 • Marketing