How AI search platforms could transform travel marketing - As the focus shifts to click-less results, organic search will change and listings will move down over time.

Oct 9, 2024 • Marketing

More than just inspiration - A new study by Phocuswrigh has revealed social media has evolved beyond a mere source of travel inspiration.

Oct 1, 2024 • Marketing

What about Google's AI-generated content labels? - Google's push for transparency in search results just took a significant step forward with the introduction of a new labeling system for AI-generated content.

Sep 27, 2024 • Marketing

It’s ‘no dough’ for third-party cookies - Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies?.

Sep 17, 2024 • Marketing

Be careful what you wish for - Industry experts warn that breaking up Google could destabilize the digital advertising ecosystem, which relies heavily on the company's integrated services.

Sep 17, 2024 • Marketing

TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.

Aug 27, 2024 • Marketing

Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.

Aug 27, 2024 • Marketing

TikTok overtakes YouTube in video marketing - A new study highlights TikTok's rising prominence in the social media marketing landscape.

Aug 22, 2024 • Marketing