Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.

May 17, 2023 • Marketing

ChatGPT Plus is plugging into the internet - OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users.

May 16, 2023 • Marketing

Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.

May 15, 2023 • Marketing

Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.

May 15, 2023 • Marketing

Google upgrades Bard to compete with ChatGPT - The company is now done playing catch-up and is looking to move well beyond the capabilities of ChatGPT.

May 11, 2023 • Marketing

Going dark on TikTok damaging for destination marketers - The social network has become a major player in destination marketing, but restrictions are limiting its use among state tourism agencies.

May 9, 2023 • Marketing