Google to become more "visual, snackable, personal, and human" - The company is making significant changes to its search engine to enhance the user experience.

May 8, 2023 • Marketing

Hospitality SEO best practices for 2023 & beyond - Although the pandemic has eased up and travel is on the rise, consumer behavior has undergone a dramatic change.

May 5, 2023 • Marketing

Google ad revenue slides again as platform’s dominance is challenged - The company is betting on new areas, including short-form video and generative artificial intelligence, to spur a turnaround.

Apr 27, 2023 • Marketing

Google is set to release an AI powered search engine - Amid rumors of Samsung dropping Google for Microsoft’s BingChat, the search engine giant has geared up to make amends for the past.

Apr 18, 2023 • Marketing

Meta on latest marketing trends - The company sat down with marketing pros from a range of brands creating a new video series called ‘Performance Talks’.

Apr 13, 2023 • Marketing

Google CEO muses about the future of search - The commercial potential of large language models and LLM search, and the future of link-based search.

Apr 13, 2023 • Marketing

How to win direct bookings from metasearch - If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search.

Apr 12, 2023 • Marketing

What a U.S. TikTok ban could mean for the travel industry - A ban on the app for US users could mean much less exposure to under-the-radar travel destinations.

Apr 11, 2023 • Marketing