TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing

How to reach travelers on a budget this spring - Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget.

Apr 4, 2023 • Marketing

Twitter is dying - The value that the platform produced, by combining valuable streams of qualification and curiosity, is being beaten and wrung out.

Mar 29, 2023 • Marketing

Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.

Mar 28, 2023 • Marketing

Solving hotel marketing challenges with a first-party data strategy - While first-party data is important, deploying a strategy can be challenging.

Mar 28, 2023 • Marketing

AI is changing travel blogs completely - The tools aren't very good just yet, but they will become really good very soon.

Mar 27, 2023 • Marketing

TikTok’s pros and cons for travel - Even if social commerce in travel succeeds in doubling in the next few years, it will account for barely 5% of total e-commerce sales.

Mar 24, 2023 • Marketing

Will Google’s rush to join chatbot party with launch of Bard backfire? - Success of AI-powered rivals ChatGPT and Bing Chat has forced its hand, but release brings risks for tech giant.

Mar 23, 2023 • Marketing