How ‘travel aesthetics’ are ruining travel for everyone - Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too.

Mar 23, 2023 • Marketing

Google’s new search guidelines on AI-generated content - AI-produced content will create a massive opportunity for skilled writers and marketers.

Mar 22, 2023 • Marketing

Influencers and social commerce in travel - How social marketing has evolved, how consumers interact with brands and nuanced differences for travel.

Mar 21, 2023 • Marketing

Is your content marketing strategy ready for GA4? - The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012.

Mar 14, 2023 • Marketing

Using metasearch to drive direct hotel bookings - The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility.

Mar 14, 2023 • Marketing

Meta working on a Twitter competitor - The company confirmed it is exploring a standalone decentralized social network for sharing text updates.

Mar 13, 2023 • Marketing

TikTok enters the search ad market, challenging Google and Microsoft - The company's ad platform may offer more competitive pricing and better ROI than Google’s platform.

Mar 10, 2023 • Marketing

Google updates Google Trends - The company refreshed the Search Trends site, making it easier to explore what’s trending around you and across the world.

Mar 9, 2023 • Marketing