Google launches new tool to drive direct hotel bookings - Performance Max for travel goals can help hoteliers reach more guests and drive more bookings across all Google channels.

Mar 8, 2023 • Marketing

Google: Bard is not search - Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with generative AI features coming soon to Search.

Mar 7, 2023 • Marketing

The case for a sales and marketing evolution in hospitality - Hotels are moving beyond "heads-in-beds" marketing to creatively place brands in culture.

Mar 6, 2023 • Marketing

Social media engagement benchmarks for travel brands - Travel and hospitality brands seem to be posting less than other industries across all four key social media.

Mar 6, 2023 • Marketing

What hotels should know about Apple Business Connect - Apple Business Connect gives hoteliers the opportunity to make their hotel and its amenities more easily discoverable.

Mar 3, 2023 • Marketing

Spring break travel 2023 - With time winding down, short term booking windows will see an aggressive increase in demand and booking volume.

Mar 1, 2023 • Marketing

Understanding the value proposition of paid and free Google Hotels - Does the customer behave differently when clicking on paid or free links? What’s the impact on the conversion rate?.

Mar 1, 2023 • Marketing

How to adapt to the digitization of hospitality - Digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers.

Feb 28, 2023 • Marketing