TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Why Hilton’s 10 minute TikTok went viral - Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long.

Feb 24, 2023 • Marketing

Proven strategies for improving travel SEO - Tips on how to use travel SEO keywords to improve the performance of your travel industry website.

Feb 23, 2023 • Marketing

Google Hotel Ads testing new local three-pack entry point - Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.

Feb 17, 2023 • Marketing

Hotel previsualization as a metaverse use case for right now - A privately hosted 'digital twin' of a property existing in the real world with service enhancing functions key target markets.

Feb 14, 2023 • Marketing

Google hotel search results carousel at top - Google Search now shows a carousel at the top of the search results for hotel results.

Feb 10, 2023 • Marketing

Growing contribution of metasearch to direct revenue - 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

Feb 9, 2023 • Marketing

Google Search's guidance about AI-generated content - Google reiterated and clarified some of its advice about AI-generated content.

Feb 9, 2023 • Marketing