TikTok’s pros and cons for travel - Even if social commerce in travel succeeds in doubling in the next few years, it will account for barely 5% of total e-commerce sales.

Mar 24, 2023 • Marketing

Will Google’s rush to join chatbot party with launch of Bard backfire? - Success of AI-powered rivals ChatGPT and Bing Chat has forced its hand, but release brings risks for tech giant.

Mar 23, 2023 • Marketing

How ‘travel aesthetics’ are ruining travel for everyone - Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too.

Mar 23, 2023 • Marketing

Google’s new search guidelines on AI-generated content - AI-produced content will create a massive opportunity for skilled writers and marketers.

Mar 22, 2023 • Marketing

Influencers and social commerce in travel - How social marketing has evolved, how consumers interact with brands and nuanced differences for travel.

Mar 21, 2023 • Marketing

Is your content marketing strategy ready for GA4? - The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012.

Mar 14, 2023 • Marketing

Using metasearch to drive direct hotel bookings - The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility.

Mar 14, 2023 • Marketing

Meta working on a Twitter competitor - The company confirmed it is exploring a standalone decentralized social network for sharing text updates.

Mar 13, 2023 • Marketing