Understanding the value proposition of paid and free Google Hotels - Does the customer behave differently when clicking on paid or free links? What’s the impact on the conversion rate?.

Mar 1, 2023 • Marketing

How to adapt to the digitization of hospitality - Digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers.

Feb 28, 2023 • Marketing

TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Why Hilton’s 10 minute TikTok went viral - Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long.

Feb 24, 2023 • Marketing

Proven strategies for improving travel SEO - Tips on how to use travel SEO keywords to improve the performance of your travel industry website.

Feb 23, 2023 • Marketing

Google Hotel Ads testing new local three-pack entry point - Update paves the way for higher click-through rates and conversion rates, improved CPC, and more overall PPA traffic.

Feb 17, 2023 • Marketing

Hotel previsualization as a metaverse use case for right now - A privately hosted 'digital twin' of a property existing in the real world with service enhancing functions key target markets.

Feb 14, 2023 • Marketing

Google hotel search results carousel at top - Google Search now shows a carousel at the top of the search results for hotel results.

Feb 10, 2023 • Marketing