Growing contribution of metasearch to direct revenue - 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

Feb 9, 2023 • Marketing

Google Search's guidance about AI-generated content - Google reiterated and clarified some of its advice about AI-generated content.

Feb 9, 2023 • Marketing

Microsoft launches the new Bing, with ChatGPT built in - Bing now features the option to start a ChatGPT-like chat in its toolbar.

Feb 8, 2023 • Marketing

Google takes on ChatGPT with Bard - AI will be coming to Google Search to distill complex information into easy-to-digest formats.

Feb 7, 2023 • Marketing

Google, Meta have high hopes for short-form video - Both companies have stated that they plan to prioritize short-form video formats' monetization during 2023.

Feb 7, 2023 • Marketing

A deep dive into Tripadvisor Sponsored Placements - How hotels can bid to the top of Tripadvisor search results for any given destination.

Feb 6, 2023 • Marketing

Why Marketing ChatGPT is not ready for primetime - Marketing ChatGPT is the latest form of conversational AI to help accomplish repetitive marketing functions.

Feb 6, 2023 • Marketing

Revisiting Google’s Free Booking Links - Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific.

Feb 3, 2023 • Marketing