The future of brand discovery - Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it.

Dec 6, 2022 • Marketing

Using Instagram to grow your email list - Instagram has several tools for generating email subscriptions including options for both passive collection and targeted campaigns.

Dec 5, 2022 • Marketing

Does influencer marketing really pay off? - Marketers could achieved a 16.6% increase in engagement by optimizing influencer marketing budgets.

Nov 25, 2022 • Marketing

Social Media becoming less ‘social’ and more ‘media’ - With the heavy shift to video, it’s less about the social graph and more about the entertainment you’re creating.

Nov 25, 2022 • Marketing

Airbnb's search-averse marketing strategy is working - Airbnbis attributing part of its success to its pivot away from search marketing and toward brand campaigns.

Nov 8, 2022 • Marketing

Experience forecasting in travel through content - Create experience-enhancing content and stand out as a niche travel expert to boost your rankings.

Nov 8, 2022 • Marketing