TikTok ban: How will hotels be affected? - Industry experts highlighted the potential losses hotels could face from an impending ban and suggested alternative marketing strategies to mitigate these effects.

Jun 19, 2024 • Marketing

How Google and Meta could disrupt travel discovery with AI - AI has the potential to significantly change the way consumers research and plan trips, moving them away from traditional platforms and redefining the user experience.

Jun 19, 2024 • Marketing

TikTok shares effective strategies for travel marketers - What travel topics are trending and getting attention? How can you use these trends to up your digital, marketing and revenue game?.

Jun 17, 2024 • Marketing

How Gen Z is using TikTok for travel planning - TikTok and Google Maps make for a 'killer combination' for many young people planning their travel itineraries. Here's an example of how one person is using it.

Jun 11, 2024 • Marketing

Strategies for successful luxury hotel marketing - Although many luxury hotels use similar marketing tactics, a personalized approach, storytelling and emphasizing value over price can give you an edge.

Jun 6, 2024 • Marketing

The future of Facebook - To set Facebook up for success in the future, Meta is focused on two big things: building the next generation of social media for young adults and leveraging new product capabilities enabled by AI.

Jun 5, 2024 • Marketing

Search engine usage drops significantly - A recent study found that the use of search engines for brand name research dropped by 30%, with Baby Boomers dropping by 94% and Gen Z dropping by 64%.

Jun 5, 2024 • Marketing

Roundup of Google Marketing Live 2024 announcements - Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers.

Jun 4, 2024 • Marketing