Strategies for successful luxury hotel marketing - Although many luxury hotels use similar marketing tactics, a personalized approach, storytelling and emphasizing value over price can give you an edge.

Jun 6, 2024 • Marketing

Search engine usage drops significantly - A recent study found that the use of search engines for brand name research dropped by 30%, with Baby Boomers dropping by 94% and Gen Z dropping by 64%.

Jun 5, 2024 • Marketing

The future of Facebook - To set Facebook up for success in the future, Meta is focused on two big things: building the next generation of social media for young adults and leveraging new product capabilities enabled by AI.

Jun 5, 2024 • Marketing

Google explains how it is improving its AI Overviews - The company responded to the bad press surrounding its recently rolled out AI Overviews.

Jun 4, 2024 • Marketing

Roundup of Google Marketing Live 2024 announcements - Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers.

Jun 4, 2024 • Marketing

Google’s SEO ranking factors revealed - Recently leaked Google Search API documents reveal a greater number of key factors influencing page rankings than previously known - over 14,000 data points were identified in total.

May 30, 2024 • Marketing

How travel companies use interactive video - Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences.

May 29, 2024 • Marketing

How to dance with Google - Google's SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success.

May 29, 2024 • Marketing