Roundup of Google Marketing Live 2024 announcements - Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers.

Jun 4, 2024 • Marketing

Google’s SEO ranking factors revealed - Recently leaked Google Search API documents reveal a greater number of key factors influencing page rankings than previously known - over 14,000 data points were identified in total.

May 30, 2024 • Marketing

How to dance with Google - Google's SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success.

May 29, 2024 • Marketing

How travel companies use interactive video - Travel companies use interactive video to enhance their content and provide an action-oriented experience for their audiences.

May 29, 2024 • Marketing

Apple Web Eraser forces brands to know their customers - Apple's upcoming iOS 18 will force marketers to deeply understand their current and future customers.

May 29, 2024 • Marketing

What are Google’s AI Overviews good for? - AI Overviews are the AI-generated search results that Google started rolling out more broadly earlier this month.

May 28, 2024 • Marketing

How marketers can adapt to LLM-powered search - Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience.

May 28, 2024 • Marketing

How to optimize for Marriott SEO - As Marriott updates their systems and websites, staying informed, creating an SEO strategy, and implementing best practices for your hotel is crucial..

May 23, 2024 • Marketing