Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

Apr 12, 2024 • Marketing

Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing

Google's SGE may harm brand visibility and search traffic - A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

Mar 28, 2024 • Marketing

Empowering hoteliers with unified advertising management - Cendyn’s integration of Google Search Ads into its Digital Marketing Platform represents a significant advancement for hospitality leaders.

Mar 28, 2024 • Marketing

TikTok's guide on lead generation best practices - Uncover how to compliment your existing strategies to capture qualified leads to drive growth, through TikTok Lead Generation.

Mar 26, 2024 • Marketing

Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.

Mar 18, 2024 • Marketing

Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing