How 2014 changed the Internet forever - Ten years ago, developments in commerce, activism, and influencer culture coalesced, and our contemporary concept of “being online” was born.

May 21, 2024 • Marketing

Feeling Google's latest core update? Here's what hotels should be doing - The March 2024 Core Update marks a significant change to Google's search algorithms and policies, targeting spam and low-quality content online.

May 17, 2024 • Marketing

Google takes next step in AI trip planning - The premium edition of the Gemini generative AI chatbot will soon have the ability to build travel plans using plain language with a simple command.

May 15, 2024 • Marketing

TikTok provides insight into its impact on product discovery - Amid uncertainty about its future in the U.S., the company aims to underscore its importance to brands by emphasizing its role in product discovery.

May 8, 2024 • Marketing

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.

Apr 30, 2024 • Marketing

Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

Apr 12, 2024 • Marketing

Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing