Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing

A TikTok ban would disrupt tourism marketing - Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.

Mar 14, 2024 • Marketing

TikTok's growth rate stalls - Some users who started using the app in their teens are now young adults - and no longer have time for endless scrolling.

Mar 13, 2024 • Marketing

How Gen Z is using TikTok to plan their holidays - With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips.

Mar 11, 2024 • Marketing

Let's debunk some TikTok myths - The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers.

Mar 8, 2024 • Marketing

TikTok is coming for travel - The platform has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Mar 8, 2024 • Marketing

A decade of Google 'Premier Partner' status - Screen Pilot has achieved 2024 Premier Partner status in the Google Partners program.

Mar 6, 2024 • Marketing

Is the AI boom stealing your hotel's guests? - AI assistants are often adept at handling basic informational queries, potentially answering guest requests directly in the chat results, bypassing your website.

Mar 5, 2024 • Marketing