Empowering hoteliers with unified advertising management - Cendyn’s integration of Google Search Ads into its Digital Marketing Platform represents a significant advancement for hospitality leaders.

Mar 28, 2024 • Marketing

Google's SGE may harm brand visibility and search traffic - A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

Mar 28, 2024 • Marketing

TikTok's guide on lead generation best practices - Uncover how to compliment your existing strategies to capture qualified leads to drive growth, through TikTok Lead Generation.

Mar 26, 2024 • Marketing

Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.

Mar 18, 2024 • Marketing

Google for hotels testing new filter options - When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.

Mar 14, 2024 • Marketing

Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing

A TikTok ban would disrupt tourism marketing - Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.

Mar 14, 2024 • Marketing