TikTok provides insight into its impact on product discovery - Amid uncertainty about its future in the U.S., the company aims to underscore its importance to brands by emphasizing its role in product discovery.

May 8, 2024 • Marketing

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

How social media is changing the travel search landscape - Social media platforms like Instagram and TikTok are becoming increasingly popular for discovering hotels.

Apr 30, 2024 • Marketing

Choice Hotels targets millennials with TikTok marketing campaign - The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

Apr 12, 2024 • Marketing

Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing

Empowering hoteliers with unified advertising management - Cendyn’s integration of Google Search Ads into its Digital Marketing Platform represents a significant advancement for hospitality leaders.

Mar 28, 2024 • Marketing

Google's SGE may harm brand visibility and search traffic - A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

Mar 28, 2024 • Marketing

TikTok's guide on lead generation best practices - Uncover how to compliment your existing strategies to capture qualified leads to drive growth, through TikTok Lead Generation.

Mar 26, 2024 • Marketing