TikTok's growth rate stalls - Some users who started using the app in their teens are now young adults - and no longer have time for endless scrolling.

Mar 13, 2024 • Marketing

How Gen Z is using TikTok to plan their holidays - With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips.

Mar 11, 2024 • Marketing

TikTok is coming for travel - The platform has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Mar 8, 2024 • Marketing

Let's debunk some TikTok myths - The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers.

Mar 8, 2024 • Marketing

A decade of Google 'Premier Partner' status - Screen Pilot has achieved 2024 Premier Partner status in the Google Partners program.

Mar 6, 2024 • Marketing

Is the AI boom stealing your hotel's guests? - AI assistants are often adept at handling basic informational queries, potentially answering guest requests directly in the chat results, bypassing your website.

Mar 5, 2024 • Marketing

How regional resorts navigate distribution deals with global hotel brands - Resorts that mix global brands’ distribution with third-party management models can lead to higher profitability margins, but navigating that relationship is often fraught.

Feb 28, 2024 • Marketing

Google explains how its search engine crawls the web - The latest video comes after Google launched the educational “How Search Works” series last week to shed light on the search and indexing processes.

Feb 28, 2024 • Marketing