Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.

Mar 18, 2024 • Marketing

Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing

Google for hotels testing new filter options - When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.

Mar 14, 2024 • Marketing

A TikTok ban would disrupt tourism marketing - Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.

Mar 14, 2024 • Marketing

TikTok's growth rate stalls - Some users who started using the app in their teens are now young adults - and no longer have time for endless scrolling.

Mar 13, 2024 • Marketing

How Gen Z is using TikTok to plan their holidays - With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips.

Mar 11, 2024 • Marketing

TikTok is coming for travel - The platform has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Mar 8, 2024 • Marketing