How regional resorts navigate distribution deals with global hotel brands - Resorts that mix global brands’ distribution with third-party management models can lead to higher profitability margins, but navigating that relationship is often fraught.

Feb 28, 2024 • Marketing

Google explains how its search engine crawls the web - The latest video comes after Google launched the educational “How Search Works” series last week to shed light on the search and indexing processes.

Feb 28, 2024 • Marketing

Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.

Feb 27, 2024 • Marketing

Are you tracking in-store restaurant visits on Google? - Google’s new tool attempts to fill the gaps by giving hoteliers greater visibility into their Google Ad Performance.

Feb 23, 2024 • Marketing

TikTok provides creative strategy tips in new guide - Get inspired, generate video concepts, and create content to captivate your audiences with TikTok’s guide to Ideation.

Feb 20, 2024 • Marketing

Your hotel’s guide to capture more bookings with email - This guide explores the impact that email marketing can have across the entire customer journey with real-life examples.

Feb 15, 2024 • Marketing

Email marketing trends for 2024 - As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business.

Feb 15, 2024 • Marketing

Google: A consumer-focused marketing strategy needs privacy at the forefront - Consumers need to feel like their data is being respected, and that the one-to-one relationship between a consumer and a brand is being valued by the company.

Feb 13, 2024 • Marketing