What are Google’s AI Overviews good for? - AI Overviews are the AI-generated search results that Google started rolling out more broadly earlier this month.

May 28, 2024 • Marketing

How to optimize for Marriott SEO - As Marriott updates their systems and websites, staying informed, creating an SEO strategy, and implementing best practices for your hotel is crucial..

May 23, 2024 • Marketing

How 2014 changed the Internet forever - Ten years ago, developments in commerce, activism, and influencer culture coalesced, and our contemporary concept of “being online” was born.

May 21, 2024 • Marketing

Feeling Google's latest core update? Here's what hotels should be doing - The March 2024 Core Update marks a significant change to Google's search algorithms and policies, targeting spam and low-quality content online.

May 17, 2024 • Marketing

Google takes next step in AI trip planning - The premium edition of the Gemini generative AI chatbot will soon have the ability to build travel plans using plain language with a simple command.

May 15, 2024 • Marketing

Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing

Google's SGE may harm brand visibility and search traffic - A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

Mar 28, 2024 • Marketing

Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.

Mar 18, 2024 • Marketing