Google’s SEO ranking factors revealed - Recently leaked Google Search API documents reveal a greater number of key factors influencing page rankings than previously known - over 14,000 data points were identified in total.

May 30, 2024 • Marketing

How to dance with Google - Google's SERP has a significant impact on your traffic flow, so you need to adapt to its algorithms for continued online success.

May 29, 2024 • Marketing

What are Google’s AI Overviews good for? - AI Overviews are the AI-generated search results that Google started rolling out more broadly earlier this month.

May 28, 2024 • Marketing

How marketers can adapt to LLM-powered search - Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience.

May 28, 2024 • Marketing

How to optimize for Marriott SEO - As Marriott updates their systems and websites, staying informed, creating an SEO strategy, and implementing best practices for your hotel is crucial..

May 23, 2024 • Marketing

How 2014 changed the Internet forever - Ten years ago, developments in commerce, activism, and influencer culture coalesced, and our contemporary concept of “being online” was born.

May 21, 2024 • Marketing

Feeling Google's latest core update? Here's what hotels should be doing - The March 2024 Core Update marks a significant change to Google's search algorithms and policies, targeting spam and low-quality content online.

May 17, 2024 • Marketing

Google takes next step in AI trip planning - The premium edition of the Gemini generative AI chatbot will soon have the ability to build travel plans using plain language with a simple command.

May 15, 2024 • Marketing