Why AI search engines can’t kill Google - The AI search tools are getting better - but they don’t yet understand what a search engine really is and how we really use them.

Apr 4, 2024 • Marketing

Google's SGE may harm brand visibility and search traffic - A new study reveals the extent to which Google's AI-powered Search Generative Experience (SGE) may impact brand visibility.

Mar 28, 2024 • Marketing

Google loses in local search to Instagram, TikTok - Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z.

Mar 18, 2024 • Marketing

Google for hotels testing new filter options - When you click on a specific hotel, Google can show filters for reviews, dates, guests and about the hotel.

Mar 14, 2024 • Marketing

Is the AI boom stealing your hotel's guests? - AI assistants are often adept at handling basic informational queries, potentially answering guest requests directly in the chat results, bypassing your website.

Mar 5, 2024 • Marketing

Google explains how its search engine crawls the web - The latest video comes after Google launched the educational “How Search Works” series last week to shed light on the search and indexing processes.

Feb 28, 2024 • Marketing

Google Bard rebrands as ‘Gemini’ - Google has announced the launch of its next generation AI chatbot tool, while it’s also renaming “Bard” to “Gemini”.

Feb 9, 2024 • Marketing

Google launches new hotel result pages in Europe - Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA).

Feb 2, 2024 • Marketing