Google enhances vacation rental listings - Primary enhancement in Google’s update is the introduction of structured data markup, a feature particularly advantageous for smaller vacation rental partners.

Jan 18, 2024 • Marketing

TikTok: The Gen Z search engine - When Google CEO Sundar Pichai said "competition comes from nowhere" during a conference in California, he was referring to TikTok.

Jan 17, 2024 • Marketing

How a small travel blog gained Google topical authority - It's better to focus on a topic to demonstrate your expertise than to write a blog where you cover a lot of different topics all at once.

Dec 5, 2023 • Marketing

The tragedy of Google Search - With a landmark antitrust trial under way, a giant of the modern web is buckling under its own weight.

Dec 5, 2023 • Marketing

Google Search Generative Experience's impact on search - SGE offers users an interactive, conversational approach to search queries, incorporating multimedia elements for a more nuanced experience.

Nov 29, 2023 • Marketing

The people who ruined the internet - Anyone who thought the internet was already saturated with SEO-oriented content should buckle up.

Nov 6, 2023 • Marketing

Travel SEO in a world of AI “answer engines” - Expect a world with vastly fewer organic search clicks once Google starts to answer informational queries itself.

Oct 2, 2023 • Marketing

Travel sector fastest-growing in digital ad spend - Increases in digital travel spend has fueled double-digit increases in digital ads by the sector.

Aug 23, 2023 • Marketing