Google on how to capture people’s attention in the AI era - How AI-powered personalization and strategic engagement are transforming the way brands connect with audiences.

Mar 7, 2025 • Marketing

Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing

Marketers prepare for fragmented search ad landscape - Social media platforms are becoming popular search destinations, with TikTok emerging as a major hub for product reviews and other search queries.

Feb 4, 2025 • Marketing

Travel marketers on the future of Google - Shifting search preferences among younger users and regulatory scrutiny are key challenges for the search giant.

Jan 16, 2025 • Marketing

Google's search dominance in travel faces new challenges - eMarketer predicts that Google's U.S. search ad market share will fall below 50% by 2025, even before OpenAI adds advertising.

Dec 11, 2024 • Marketing

Google on generative AI, voice and the future of travel search - The new age of search will embrace generative artificial intelligence and voice search and will be laser-focused on working with partners.

Dec 4, 2024 • Marketing

What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing

Breaking free from OTAs with paid search - With a strategic approach to people searching their market for rooms, hotels can engage potential guests before they notice or book through OTAs.

Oct 23, 2024 • Marketing