Why hoteliers must bid on their own brand terms - Protecting your direct bookings from OTA hijacking in the Google search battlefield.

Apr 8, 2025 • Marketing

Google’s new travel AI features could drive major growth in search volume - According to analysts, the new AI enhancements boost user engagement and diversify queries, creating greater opportunities for monetization.

Apr 1, 2025 • Marketing

Meta and Google’s AI ad play - How AI-generated ads are supercharging profits and locking advertisers into their ecosystems.

Mar 10, 2025 • Marketing

Google on how to capture people’s attention in the AI era - How AI-powered personalization and strategic engagement are transforming the way brands connect with audiences.

Mar 7, 2025 • Marketing

Google Search Ads is now connected to Travel Feeds - The new feature simplifies campaign management, boosts ad visibility, and drives more bookings by delivering timely, relevant information to potential guests.

Feb 11, 2025 • Marketing

Marketers prepare for fragmented search ad landscape - Social media platforms are becoming popular search destinations, with TikTok emerging as a major hub for product reviews and other search queries.

Feb 4, 2025 • Marketing

Travel marketers on the future of Google - Shifting search preferences among younger users and regulatory scrutiny are key challenges for the search giant.

Jan 16, 2025 • Marketing

Google's search dominance in travel faces new challenges - eMarketer predicts that Google's U.S. search ad market share will fall below 50% by 2025, even before OpenAI adds advertising.

Dec 11, 2024 • Marketing