What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing

Breaking free from OTAs with paid search - With a strategic approach to people searching their market for rooms, hotels can engage potential guests before they notice or book through OTAs.

Oct 23, 2024 • Marketing

Travel media network ad spending exceeds $2 billion in 2024 - Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers.

Oct 23, 2024 • Marketing

What Google's cookie reversal means for travel - The company's reversal highlights its dependence on advertising revenue and the challenge of finding a solution that satisfies key stakeholders.

Oct 9, 2024 • Marketing

How AI search platforms could transform travel marketing - As the focus shifts to click-less results, organic search will change and listings will move down over time.

Oct 9, 2024 • Marketing

Be careful what you wish for - Industry experts warn that breaking up Google could destabilize the digital advertising ecosystem, which relies heavily on the company's integrated services.

Sep 17, 2024 • Marketing

It’s ‘no dough’ for third-party cookies - Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies?.

Sep 17, 2024 • Marketing

Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.

Aug 27, 2024 • Marketing