Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.

Aug 27, 2024 • Marketing

Google is a monopolist and acts like one - The U.S. government argued that by paying billions of dollars to be the automatic search engine on consumer devices, Google had prevented rivals from competing.

Aug 6, 2024 • Marketing

Opportunities for travel marketers now that cookies are here to stay - Travel marketers no longer need to radically reinvent their advertising strategies to remain competitive in the marketplace.

Jul 25, 2024 • Marketing

Google to keep cookies - what the major reversal means for advertisers - Tech giant says it will make trackers optional in Chrome as it adjusts to pressure over its Privacy Sandbox push.

Jul 23, 2024 • Marketing

Why AI will force change in travel marketing - The search marketing landscape is about to change, and the impact will be particularly felt in the travel industry.

Jul 11, 2024 • Marketing

How Google and Meta could disrupt travel discovery with AI - AI has the potential to significantly change the way consumers research and plan trips, moving them away from traditional platforms and redefining the user experience.

Jun 19, 2024 • Marketing

Roundup of Google Marketing Live 2024 announcements - Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers.

Jun 4, 2024 • Marketing

Google explains how it is improving its AI Overviews - The company responded to the bad press surrounding its recently rolled out AI Overviews.

Jun 4, 2024 • Marketing