Breaking free from OTAs with paid search - With a strategic approach to people searching their market for rooms, hotels can engage potential guests before they notice or book through OTAs.

Oct 23, 2024 • Marketing

How AI search platforms could transform travel marketing - As the focus shifts to click-less results, organic search will change and listings will move down over time.

Oct 9, 2024 • Marketing

What Google's cookie reversal means for travel - The company's reversal highlights its dependence on advertising revenue and the challenge of finding a solution that satisfies key stakeholders.

Oct 9, 2024 • Marketing

It’s ‘no dough’ for third-party cookies - Will hospitality face another Google challenge now that the search engine has changed its approach to eliminating third-party cookies?.

Sep 17, 2024 • Marketing

Be careful what you wish for - Industry experts warn that breaking up Google could destabilize the digital advertising ecosystem, which relies heavily on the company's integrated services.

Sep 17, 2024 • Marketing

Demystifying PMax for hotels - PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy.

Aug 27, 2024 • Marketing

Google is a monopolist and acts like one - The U.S. government argued that by paying billions of dollars to be the automatic search engine on consumer devices, Google had prevented rivals from competing.

Aug 6, 2024 • Marketing

Opportunities for travel marketers now that cookies are here to stay - Travel marketers no longer need to radically reinvent their advertising strategies to remain competitive in the marketplace.

Jul 25, 2024 • Marketing