Google to keep cookies - what the major reversal means for advertisers - Tech giant says it will make trackers optional in Chrome as it adjusts to pressure over its Privacy Sandbox push.

Jul 23, 2024 • Marketing

Why AI will force change in travel marketing - The search marketing landscape is about to change, and the impact will be particularly felt in the travel industry.

Jul 11, 2024 • Marketing

How Google and Meta could disrupt travel discovery with AI - AI has the potential to significantly change the way consumers research and plan trips, moving them away from traditional platforms and redefining the user experience.

Jun 19, 2024 • Marketing

Roundup of Google Marketing Live 2024 announcements - Google Marketing Live is the company’s annual event that showcases its major product announcements for Google advertisers.

Jun 4, 2024 • Marketing

Google explains how it is improving its AI Overviews - The company responded to the bad press surrounding its recently rolled out AI Overviews.

Jun 4, 2024 • Marketing

Apple Web Eraser forces brands to know their customers - Apple's upcoming iOS 18 will force marketers to deeply understand their current and future customers.

May 29, 2024 • Marketing

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

Empowering hoteliers with unified advertising management - Cendyn’s integration of Google Search Ads into its Digital Marketing Platform represents a significant advancement for hospitality leaders.

Mar 28, 2024 • Marketing