Apple Web Eraser forces brands to know their customers - Apple's upcoming iOS 18 will force marketers to deeply understand their current and future customers.

May 29, 2024 • Marketing

Search marketing for travel in the age of AI - Marketers should take one thing for granted: Search marketing in Google should stay on top of the priority list for the foreseeable future.

May 7, 2024 • Marketing

Empowering hoteliers with unified advertising management - Cendyn’s integration of Google Search Ads into its Digital Marketing Platform represents a significant advancement for hospitality leaders.

Mar 28, 2024 • Marketing

Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

A decade of Google 'Premier Partner' status - Screen Pilot has achieved 2024 Premier Partner status in the Google Partners program.

Mar 6, 2024 • Marketing

Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.

Feb 27, 2024 • Marketing

Are you tracking in-store restaurant visits on Google? - Google’s new tool attempts to fill the gaps by giving hoteliers greater visibility into their Google Ad Performance.

Feb 23, 2024 • Marketing

Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.

Feb 13, 2024 • Marketing