Google shifting to AI-powered bidding for Hotel Ads - The company is retiring its commission-based bidding for Hotel Ads in October 2024, replacing it with tROAS and Performance Max.

Feb 8, 2024 • Marketing

Google updates restaurants 'Menu Highlights' section - Google has launched a new feature for restaurants to make corrections and updates to the feedback customers leave about their menus and dishes.

Feb 2, 2024 • Marketing

How your TripAdvisor ranking is calculated - Tripadvisor has adapted over the years, introducing new ways of ranking and sorting properties to improve the guest's experience when searching for hotels.

Jan 24, 2024 • Marketing

How Google's elimination of cookies affects hotel marketers - The "Cookie Apocalypse" is upon us, and hotel marketing and distribution experts should prepare for what's to come.

Jan 18, 2024 • Marketing

Third-party cookies - Google shares update on next step toward phasing out third-party cookies in Chrome.

Jan 3, 2024 • Marketing

2023 at Google - A look back at 2023 at Google, from AI announcements to hardware launches and more.

Dec 21, 2023 • Marketing

Refining SEM strategies for full-funnel hotel marketing - Advertisers must now navigate a landscape where capturing bookings requires greater effort by optimizing strategies to align with the evolving consumer journey.

Dec 11, 2023 • Marketing

Google on the psychology of luxury travel - An in-depth look on how luxury travel brands generate qualified leads and direct bookings via scalable luxury personas.

Dec 1, 2023 • Marketing