Google launches new approach to marketing mix modeling - Marketing or media mix modeling takes a mathematical approach to measuring true impact.

Mar 21, 2024 • Marketing

A decade of Google 'Premier Partner' status - Screen Pilot has achieved 2024 Premier Partner status in the Google Partners program.

Mar 6, 2024 • Marketing

Google Europe hotel search hijacking bug - Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites.

Feb 27, 2024 • Marketing

Are you tracking in-store restaurant visits on Google? - Google’s new tool attempts to fill the gaps by giving hoteliers greater visibility into their Google Ad Performance.

Feb 23, 2024 • Marketing

Alternatives to Google’s CPA bidding model for hotels - As Google kills metasearch commission models, hotels now face a critical decision regarding their digital marketing strategy.

Feb 13, 2024 • Marketing

Google shifting to AI-powered bidding for Hotel Ads - The company is retiring its commission-based bidding for Hotel Ads in October 2024, replacing it with tROAS and Performance Max.

Feb 8, 2024 • Marketing

Google updates restaurants 'Menu Highlights' section - Google has launched a new feature for restaurants to make corrections and updates to the feedback customers leave about their menus and dishes.

Feb 2, 2024 • Marketing

How your TripAdvisor ranking is calculated - Tripadvisor has adapted over the years, introducing new ways of ranking and sorting properties to improve the guest's experience when searching for hotels.

Jan 24, 2024 • Marketing