Search engines still king for travel planning - Despite AI buzz, consumers still prefer Googling over AI-powered tools when travel planning.

Jun 30, 2023 • Marketing

The latest paid search strategies for hotels - Discover best practices and tips to maximize visibility using your unique pricing data in your ads.

Jun 23, 2023 • Marketing

Google intros new AI-powered travel search features - The company's new AI-powered search experience might have gotten a mixed reception, but that isn't slowing down its feature roadmap.

Jun 15, 2023 • Marketing

More on the future of search with Google's Generative Experience - Brands and Businesses need to start thinking about what users want to know about the business rather than providing information about themselves.

Jun 13, 2023 • Marketing

Is Google’s Search Generative Experience (SGE) the end of organic search for hotels? - The new search experience incorporates AI capabilities and conversational functionality into the Google search results.

Jun 12, 2023 • Marketing

Google unveils digital marketing playbook amidst privacy changes - Whether marketers have already introduced a privacy strategy or are just getting started, the guide is a great starting point.

Jun 5, 2023 • Marketing

Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.

May 15, 2023 • Marketing

Google ad revenue slides again as platform’s dominance is challenged - The company is betting on new areas, including short-form video and generative artificial intelligence, to spur a turnaround.

Apr 27, 2023 • Marketing