More on the future of search with Google's Generative Experience - Brands and Businesses need to start thinking about what users want to know about the business rather than providing information about themselves.

Jun 13, 2023 • Marketing

Is Google’s Search Generative Experience (SGE) the end of organic search for hotels? - The new search experience incorporates AI capabilities and conversational functionality into the Google search results.

Jun 12, 2023 • Marketing

Google unveils digital marketing playbook amidst privacy changes - Whether marketers have already introduced a privacy strategy or are just getting started, the guide is a great starting point.

Jun 5, 2023 • Marketing

Google looks to social media for some travel searches - The company added a new perspectives filter that lets searchers filter their search results to show videos, blogs and forums.

May 15, 2023 • Marketing

Google ad revenue slides again as platform’s dominance is challenged - The company is betting on new areas, including short-form video and generative artificial intelligence, to spur a turnaround.

Apr 27, 2023 • Marketing

Google is set to release an AI powered search engine - Amid rumors of Samsung dropping Google for Microsoft’s BingChat, the search engine giant has geared up to make amends for the past.

Apr 18, 2023 • Marketing

Google CEO muses about the future of search - The commercial potential of large language models and LLM search, and the future of link-based search.

Apr 13, 2023 • Marketing

How to reach travelers on a budget this spring - Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget.

Apr 4, 2023 • Marketing