Growing contribution of metasearch to direct revenue - 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

Feb 9, 2023 • Marketing

Microsoft launches the new Bing, with ChatGPT built in - Bing now features the option to start a ChatGPT-like chat in its toolbar.

Feb 8, 2023 • Marketing

A deep dive into Tripadvisor Sponsored Placements - How hotels can bid to the top of Tripadvisor search results for any given destination.

Feb 6, 2023 • Marketing

Revisiting Google’s Free Booking Links - Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific.

Feb 3, 2023 • Marketing

What DOJ’s lawsuit against Google means for marketers - The DOJ is seeking to unlock competition within the online advertising industry and diminish Google’s pricing power.

Jan 27, 2023 • Marketing

US sues Google to break up ad unit - First major case challenging the power of one of the nation’s largest tech companies.

Jan 25, 2023 • Marketing

Fundamentals of search engine optimization and marketing - How to get the most out of your marketing budget while optimizing organic search and paid placements.

Dec 19, 2022 • Marketing

The future of brand discovery - Google is still the dominant, but shifting consumer behaviors have changed the world of search as we know it.

Dec 6, 2022 • Marketing