Sofitel makes a stylish TikTok debut - A playful video series redefines luxury hospitality storytelling for a new generation of travelers.

Mar 27, 2025 • Marketing

The anatomy of restaurant hype - How reviews, influencers, Michelin stars, and social media buzz shape the success (or failure) of the UK’s buzziest tables.

Mar 24, 2025 • Marketing

Social Media in 2025: The ultimate game changer for hotel marketing - Mastering short videos, leveraging AI, and embracing authenticity will differentiate successful brands in a crowded digital space.

Mar 12, 2025 • Marketing

How social video is reshaping travel planning - From inspiration to booking - why travelers and brands are turning to TikTok for authentic travel experiences.

Mar 10, 2025 • Marketing

TikTok’s growing role in travel - The platform is no longer just the home of viral dance challenges and lip-sync videos - it’s becoming a significant player in the travel industry.

Feb 11, 2025 • Marketing

How TikTok helps travel brands tap into Q5 - For travel brands, the weeks following the holidays and moving into the new year represent a unique marketing window.

Jan 24, 2025 • Marketing

Top trends shaping digital hotel marketing in 2025 - Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams.

Jan 23, 2025 • Marketing

TikTok launches new travel-focused ad product for brands - The company's move into travel-specific advertising signals its growing influence in the industry and challenges the perception that it's only for Gen Z dance videos.

Jan 13, 2025 • Marketing