Top trends shaping digital hotel marketing in 2025 - Personalizing marketing based on guest preferences and past interactions will continue to be a top priority for hotel marketing teams.

Jan 23, 2025 • Marketing

TikTok launches new travel-focused ad product for brands - The company's move into travel-specific advertising signals its growing influence in the industry and challenges the perception that it's only for Gen Z dance videos.

Jan 13, 2025 • Marketing

TikTok Ban: What it means for the travel industry - TikTok faced U.S. Supreme Court scrutiny over a potential ban that could disrupt the travel industry's multibillion-dollar social media strategies.

Jan 13, 2025 • Marketing

How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

How the TikTok algorithm works - Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights.

Oct 21, 2024 • Marketing

Strategies for hotels to use influencer marketing to drive brand growth - In today's competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings.

Oct 11, 2024 • Marketing

More than just inspiration - A new study by Phocuswrigh has revealed social media has evolved beyond a mere source of travel inspiration.

Oct 1, 2024 • Marketing

TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.

Aug 27, 2024 • Marketing