How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

How the TikTok algorithm works - Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights.

Oct 21, 2024 • Marketing

Strategies for hotels to use influencer marketing to drive brand growth - In today's competitive hospitality market, hotels are increasingly turning to influencer marketing to increase brand awareness and drive bookings.

Oct 11, 2024 • Marketing

More than just inspiration - A new study by Phocuswrigh has revealed social media has evolved beyond a mere source of travel inspiration.

Oct 1, 2024 • Marketing

TikTok publishes 2024 Holiday Marketing Guide - The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns.

Aug 27, 2024 • Marketing

TikTok overtakes YouTube in video marketing - A new study highlights TikTok's rising prominence in the social media marketing landscape.

Aug 22, 2024 • Marketing

Inside the rise of TikTok Travel - While it might not be the most dependable source for news or politics, the social media platform could be worth exploring when it comes to travel.

Aug 15, 2024 • Marketing

Booking.com touts social media success - The company reported spending more on social media marketing with attractive ROI, while phasing out channels that weren't performing well.

Aug 2, 2024 • Marketing