A TikTok ban would disrupt tourism marketing - Airlines, destinations, and hotels are major advertisers on TikTok, with Booking.com being TikTok’s biggest customer.

Mar 14, 2024 • Marketing

Social media marketing for hotels - Social media has become essential in how travelers choose their next stay, making it a critical tool for hotels to enhance their appeal and visibility.

Mar 14, 2024 • Marketing

TikTok's growth rate stalls - Some users who started using the app in their teens are now young adults - and no longer have time for endless scrolling.

Mar 13, 2024 • Marketing

How Gen Z is using TikTok to plan their holidays - With over a billion users, TikTok caters to diverse interests, with young travelers tapping into it for insider holiday tips.

Mar 11, 2024 • Marketing

TikTok is coming for travel - The platform has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Mar 8, 2024 • Marketing

Let's debunk some TikTok myths - The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers.

Mar 8, 2024 • Marketing

TikTok provides creative strategy tips in new guide - Get inspired, generate video concepts, and create content to captivate your audiences with TikTok’s guide to Ideation.

Feb 20, 2024 • Marketing

How brands will work with creators in 2024 - Shifting consumer preferences could change how brands show up, while social commerce and artificial intelligence may yield fresh opportunities.

Jan 15, 2024 • Marketing