People are tired of being talked at - Tailored messaging helps brands stand out in the crowded landscape of social media and generic email campaigns.

Jan 3, 2024 • Marketing

TikTok's 'What's Next 2024 Trend Report' - Annual prediction report provides insights into key trends of note for marketers, based on platform usage behaviors, user surveys, and internal research.

Dec 7, 2023 • Marketing

Meta to launch Threads in the EU before the end of the year - Although Threads isn’t serving ads just yet, brands can still grow their audiences on the platform through influencer partnerships.

Dec 5, 2023 • Marketing

How modern technology is rewriting the rules of marketing - From the rise of social media platforms to the shift to transparent marketing, these tools have shaped today's digital marketing space.

Nov 30, 2023 • Marketing

Travel is social - the booking process must be too - Already popular within retail, the travel industry is behind the curve in realizing the potential that social commerce possesses.

Nov 15, 2023 • Marketing

How influencer content is reaping rewards for travel companies - New study analyzes the typical profile, expectations, and results driving social marketing success in travel.

Nov 13, 2023 • Marketing

Carnival Cruise Lines discovers the power of ‘granfluencers’ - The cruise lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.

Nov 6, 2023 • Marketing

UK watchdog comes down on Accor over TikTok post - The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication.

Oct 11, 2023 • Marketing