Carnival Cruise Lines discovers the power of ‘granfluencers’ - The cruise lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.

Nov 6, 2023 • Marketing

UK watchdog comes down on Accor over TikTok post - The post by an Accor contracted influencer received complaints for not being obviously identifiable as a marketing communication.

Oct 11, 2023 • Marketing

Travel is now a content art form - Pinterest head of travel Ash Rajawat says helping consumers find inspiration should be the ultimate goal for travel brands.

Sep 26, 2023 • Marketing

How travel brands can inspire wanderlust on TikTok - TikTok's thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.

Sep 19, 2023 • Marketing

Effective B2B hotel marketing strategies on LinkedIn - On LinkedIn's 20th anniversary, let's explore its impact on modern B2B marketing and sales, and how to make the most of it.

Sep 15, 2023 • Marketing

Looking for influencers to post about your restaurant? - Platforms like Inplace and Nibble are trying to streamline influencer marketing within the hospitality industry.

Sep 6, 2023 • Marketing

How travel startups use social media - Social media is the new SEO, and travelers search on Instagram and TikTok before Google.

Aug 25, 2023 • Marketing

TikTok publishes new travel marketer playbook - The new guide is designed to assist travel-related businesses in capitalizing on the app's growing interest in vacations.

Aug 16, 2023 • Marketing