What’s hot - or not - in social media marketing for hotels? - HSMAI's Marketing Advisory Board shares key statistics and gathered insights on how hoteliers are marketing on the social media landscape today.

Jun 23, 2023 • Marketing

TikTok marketing for hotels - TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality.

Jun 20, 2023 • Marketing

How Airbnb uses social listening and Booking.com not - Airbnb was ready to pick up the ball after Booking.com provided customers with a house that didn’t actually exist.

Jun 13, 2023 • Marketing

Social media plays biggest role in attracting tourists to Florida - A recent survey conducted by the University of Florida indicates that social media plays a significant role in enticing people to the Sunshine State.

Jun 9, 2023 • Marketing

TikTok increasingly becomes the trip before the trip - The platform's growing user base has led to an explosion of travel content, driving the culture of travel.

Jun 8, 2023 • Marketing

Influencers vs advertisers - why travel marketing is transforming - Forget the glossy brochures with their stock images of paradise - today’s travelers want a glimpse of the real deal to inspire their next trip.

Jun 6, 2023 • Marketing

Social search is a step change for travel influencer marketing - How influencer marketing on platforms like TikTok is crucial for travel brands to maximize social search and build brand awareness.

Jun 2, 2023 • Marketing

APAC: Meta Travel Summit reveals latest traveler social trends - Event highlights value of social media and short-form videos in driving travelers’ awareness and purchase intent.

May 31, 2023 • Marketing