Friends and family are the ‘real’ travel influencers - Today’s travelers prioritize recommendations from their close friends and family members, according to SnapChat.

May 26, 2023 • Marketing

HSMAI: Dark social traffic likely to grow for hotel websites - Dark social refers to the phenomenon of sharing content through private channels, such as direct messaging or email, making it difficult to track or measure.

May 22, 2023 • Marketing

Is Facebook still an effective marketing vehicle for hotels? - For years, critics have been prognosticating the downfall of Facebook, and its relevance would fade.

May 22, 2023 • Marketing

How Instagram changed the tourism industry - The social media platform's influencers and hashtags have changed vacation destinations - and not always for the best.

May 17, 2023 • Marketing

Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

The impact of social media on travel expectations in Americans - A recent survey among 2,000 American travelers reveals that most respondents have unrealistic expectations of their travels, thanks to social media.

May 15, 2023 • Marketing

Going dark on TikTok damaging for destination marketers - The social network has become a major player in destination marketing, but restrictions are limiting its use among state tourism agencies.

May 9, 2023 • Marketing

Meta on latest marketing trends - The company sat down with marketing pros from a range of brands creating a new video series called ‘Performance Talks’.

Apr 13, 2023 • Marketing