What a U.S. TikTok ban could mean for the travel industry - A ban on the app for US users could mean much less exposure to under-the-radar travel destinations.

Apr 11, 2023 • Marketing

TikTok’s undeniable impact on travel and tourism - Many members of Gen Z are bypassing Google and turning to TikTok as their search engine.

Apr 4, 2023 • Marketing

Twitter is dying - The value that the platform produced, by combining valuable streams of qualification and curiosity, is being beaten and wrung out.

Mar 29, 2023 • Marketing

Marketing to Chinese tourists in 2023 - Understanding Chinese social media platforms and digital marketing in China will be key to reaching this target market.

Mar 28, 2023 • Marketing

TikTok’s pros and cons for travel - Even if social commerce in travel succeeds in doubling in the next few years, it will account for barely 5% of total e-commerce sales.

Mar 24, 2023 • Marketing

How ‘travel aesthetics’ are ruining travel for everyone - Social media is overflowing with picture-perfect travel imagery - a problem for destinations, and for travelers too.

Mar 23, 2023 • Marketing

Influencers and social commerce in travel - How social marketing has evolved, how consumers interact with brands and nuanced differences for travel.

Mar 21, 2023 • Marketing

Meta working on a Twitter competitor - The company confirmed it is exploring a standalone decentralized social network for sharing text updates.

Mar 13, 2023 • Marketing