Social media engagement benchmarks for travel brands - Travel and hospitality brands seem to be posting less than other industries across all four key social media.

Mar 6, 2023 • Marketing

TikTok’s engagement rate soars above the competition - Travel brands grabbed the bronze on TikTok and earned about 150% the engagement rates as the median industry.

Feb 27, 2023 • Marketing

Why Hilton’s 10 minute TikTok went viral - Hilton Hotels went viral on TikTok last week for producing a video that’s not only an ad, but 10 minutes long.

Feb 24, 2023 • Marketing

Google, Meta have high hopes for short-form video - Both companies have stated that they plan to prioritize short-form video formats' monetization during 2023.

Feb 7, 2023 • Marketing

Meta reports travel was fourth quarter bright spot - Meta’s advertising revenue declined in the fourth quarter, travel and healthcare were the largest bright spots.

Feb 2, 2023 • Marketing

Instagram as we know it is dead - We're in the next evolution of Instagram, where static photos are out, and Reels and Stories are in.

Feb 2, 2023 • Marketing

Social media’s rising influence on the travel industry - The influence of social media is much more present when you look at younger generations.

Jan 23, 2023 • Marketing

The death of Twitter in destination marketing - Twitter has been the must-have platform among tourism agencies for the last decade.

Jan 20, 2023 • Marketing