Hilton's TikTok ad changed the social marketing game for good - How did the centenarian brand demand unbroken attention from some of the most distractible viewers on Earth?.

May 16, 2023 • Marketing

State of destination marketing 2024 - Sojern's new report sheds light on the latest industry trends and challenges, drawing insights from nearly 300 DMOs.

Nov 22, 2023 • Travel

OTAs still offer different hotel rates on laptops and mobiles - Booking.com, Expedia and Hotels.com often charge more if you book on a computer instead of your phone.

Jul 25, 2024 • Hospitality

The return of Chinese outbound travel - As Golden Week approaches, China's travel surge will boost global tourism, favoring destinations that offer immersive experiences for Chinese travelers.

Sep 26, 2024 • Travel

Tourism is back in the U.S. - but hotel workers are not - The pandemic warranted a new limited and self service approach for hotels, resulting in increased worker animosity as these policies have endured.

Sep 21, 2023 • Hospitality

Black Friday travel trends - Black Friday has become a global shopping extravaganza, with Cyber Monday extending the shopping fest into the online realm, also for the travel industry.

Nov 22, 2023 • Marketing

Hotels need to think local - Get this right and guests no longer feel like they’re staying in a hotel; they feel like they’re living in the area temporarily (which is what they want).

Apr 15, 2024 • Hospitality

Booking.com lets visitor travel six hours to closed hotel - The OTAs insisted that guests should just turn up and, if it’s closed, ring them up and they will try and find alternative accommodation.

Jul 14, 2023 • Hospitality